The Challenge
Ripe was tasked with assisting the EventsAIR team with the global marketing of its innovative in-person event management system, and also to launch and promote its ground-breaking virtual and hybrid event software solution, OnAIR. The revolutionary OnAIR software platform was created by EventsAIR in rapid response to the chokehold that COVID-19 travel restrictions placed on the events industry in early 2020. The OnAir solution proved so crucial to the survival of the industry that it became imperative the brand quickly and clearly familiarise early adopters with the platform, its features, and its benefits.Ripe's Approach
The Ripe Team got to work creating digital and print marketing strategies for the entire EventsAIR product suite, developing content and collateral, creating regular social posts, and driving interest, opinion, and outreach with a mix of static, animated, and video social ads.
Our expertise in SEO allowed us to optimise the EventsAIR website, our search ad campaigns placed EventsAIR in front global audiences, and long form content composed and published by Ripe built credibility and authority.
Let's chat
The Challenge
Ripe was tasked with assisting the EventsAIR team with the global marketing of its innovative in-person event management system, and also to launch and promote its ground-breaking virtual and hybrid event software solution, OnAIR. The revolutionary OnAIR software platform was created by EventsAIR in rapid response to the chokehold that COVID-19 travel restrictions placed on the events industry in early 2020. The OnAir solution proved so crucial to the survival of the industry that it became imperative the brand quickly and clearly familiarise early adopters with the platform, its features, and its benefits.Ripe's Approach
The Ripe Team got to work creating digital and print marketing strategies for the entire EventsAIR product suite, developing content and collateral, creating regular social posts, and driving interest, opinion, and outreach with a mix of static, animated, and video social ads.
Our expertise in SEO allowed us to optimise the EventsAIR website, our search ad campaigns placed EventsAIR in front global audiences, and long form content composed and published by Ripe built credibility and authority.
Let's chat
