Ripe was approached to provide marketing, digital, and creative services to launch the Johnny Rockets brand into Australia, and to drive awareness and traffic for the first store opening at the Emporium, Fortitude Valley.
To successfully execute the launch, Ripe needed to first liaise with Johnny Rockets’ stakeholders, including US marketers, to set up a locally tailored brand framework, as well as lay down a communication platform for launch. Establishing a digital architecture was key, as was creating a cohesive launch strategy.
The launch of Australia’s first Johnny Rockets restaurant was a huge success, breaking all traffic and check targets. Social media channels grew quickly, and a clear brand positioning was established, achieving increased brand awareness and record sales—all targets exceeded! A new menu design and photography increased sales of new items by more than 10%, and outstanding digital results were achieved.
“Launching a recognised American brand into the Australian Market is no easy task, however the team at Ripe Solutions were a pleasure to work with. They certainly know their stuff when it comes to understanding the market we play in, and also understanding consumer thinking and triggers.”
“They took their time to understand the heritage of the Johnny Rockets brand and how that could be adapted for our market. The creative output was perfectly on point, and we continue to work with the Ripe team on a daily basis for all our marketing, digital, and creative needs.”
Marc Plowman General Manager Johnny Rockets Australia
We’re happy to come to you or have you visit us.
A warm welcome, freshly ground espresso,
selection of tasty teas or chilled filtered water
are always waiting for you in the Ripe café.
Contact Us
The Challenge
Ripe was approached to provide marketing, digital, and creative services to launch the Johnny Rockets brand into Australia, and to drive awareness and traffic for the first store opening at the Emporium, Fortitude Valley.
To successfully execute the launch, Ripe needed to first liaise with Johnny Rockets’ stakeholders, including US marketers, to set up a locally tailored brand framework, as well as lay down a communication platform for launch. Establishing a digital architecture was key, as was creating a cohesive launch strategy.
The launch of Australia’s first Johnny Rockets restaurant was a huge success, breaking all traffic and check targets. Social media channels grew quickly, and a clear brand positioning was established, achieving increased brand awareness and record sales—all targets exceeded! A new menu design and photography increased sales of new items by more than 10%, and outstanding digital results were achieved.
“Launching a recognised American brand into the Australian Market is no easy task, however the team at Ripe Solutions were a pleasure to work with. They certainly know their stuff when it comes to understanding the market we play in, and also understanding consumer thinking and triggers.”
“They took their time to understand the heritage of the Johnny Rockets brand and how that could be adapted for our market. The creative output was perfectly on point, and we continue to work with the Ripe team on a daily basis for all our marketing, digital, and creative needs.”
Marc Plowman General Manager Johnny Rockets Australia
We’re happy to come to you or have you visit us.
A warm welcome, freshly ground espresso,
selection of tasty teas or chilled filtered water
are always waiting for you in the Ripe café.
A member of the team will be in touch with you soon.
We’re happy to come to you or have you visit us.
A warm welcome, freshly ground espresso, selection of
tasty teas or chilled filtered water are always waiting for
you in the Ripe café.