The Challenge
The lotteries business is a fast-moving industry, with new draws and winners occurring daily, and a constant flow of information. The Lott required a user-friendly and intuitive solution to enable journalists and other media outlets to quickly and easily gain access to the Lott’s in-demand news stories and content, including large video data files that required efficient storage and streaming.Ripe's Approach
Ripe designed and developed an online Media Centre where the Lott staff were able to upload and allocate media releases, photos, video content and fact sheets related to each Lott game brand. The site was able to be easily accessed and navigated by journalists by filtering content through brand or keyword searching, then viewing, downloading or sharing content via email or social media. Key technologies used in development were PHP/WordPress for content, NET for media processing, and Azure Media Services for delivering audio/ video. Employment of these key technologies helped create a seamless and positive user experience.
The Result
The Lott Media Centre is now a vital cog in the Lott PR machine. It can quickly and easily disseminate information and represents an enormous step forward in delivering to the fast-paced news cycle that we all live in today. Ripe was also able to gain approval for the Media Centre to become a Google News source—the first in its category. This inclusion has helped increase the viewability of content across the web
Let's chat
Ripe's Approach
Ripe designed and developed an online Media Centre where the Lott staff were able to upload and allocate media releases, photos, video content and fact sheets related to each Lott game brand. The site was able to be easily accessed and navigated by journalists by filtering content through brand or keyword searching, then viewing, downloading or sharing content via email or social media. Key technologies used in development were PHP/WordPress for content, NET for media processing, and Azure Media Services for delivering audio/ video. Employment of these key technologies helped create a seamless and positive user experience.
The Result
The Lott Media Centre is now a vital cog in the Lott PR machine. It can quickly and easily disseminate information and represents an enormous step forward in delivering to the fast-paced news cycle that we all live in today. Ripe was also able to gain approval for the Media Centre to become a Google News source—the first in its category. This inclusion has helped increase the viewability of content across the web
Let's chat
