The Challenge
The EAT well GO campaign was a massive task undertaken by Ripe that repositioned the Subway® brand and helped to rebuild the brand love for Subway® Australia and New Zealand. The campaign reminded consumers that by eating well they will have more energy to get on and get the most out of life, with Subway® fuelling them with the energy they need to GO!Ripe's Approach
Ripe built a fully integrated campaign across Video, Digital, Outdoor, Social, Promotion, Social Influencers, Radio, and In-store including store redesigns. With Ripe’s guidance, Subway launched an “Eat Well Go…” social media campaign where audience engagement was driven through user-generated video and image submissions on Instagram and Twitter with the hashtag #EatWellGo. The content from the social media campaign then influenced the evolution of the Eat Well Go web pages, and Ripe built the largest social influencer campaign Australia had ever seen with five different social media influencers helping to spread the word of Eat Well Go across five weeks.
Let's chat
Ripe's Approach
Ripe built a fully integrated campaign across Video, Digital, Outdoor, Social, Promotion, Social Influencers, Radio, and In-store including store redesigns. With Ripe’s guidance, Subway launched an “Eat Well Go…” social media campaign where audience engagement was driven through user-generated video and image submissions on Instagram and Twitter with the hashtag #EatWellGo. The content from the social media campaign then influenced the evolution of the Eat Well Go web pages, and Ripe built the largest social influencer campaign Australia had ever seen with five different social media influencers helping to spread the word of Eat Well Go across five weeks.
Let's chat
